On the arid western tip of Jamaica, soak up the sun on Negril's Seven Mile beach and celebrate sundown by diving into the deep blue sea at Rick's cafe. Enjoy mellow vibes of island music played by live reggae bands, and taste the sumptuous Jamaican cuisine at local restaurants in Negril's West End. Get your hair done "island-style" with beads or shell-tipped braids. Feel free to take a wet and wild ride on a banana boat or try a sea kayak built for two.